Assistant Manager, Paid Search
3.
9 Portland, OR Portland, OR Full-time Full-time Estimated:
$59.
9K - $75.
9K a year Estimated:
$59.
9K - $75.
9K a year 3 days ago 3 days ago 3 days ago Purpose & Overall Relevance for the Organization:
As Assistant Manager, Paid Search on our Performance Marketing team, your primary responsibilities will consist of optimizing our paid search and shopping DTC activities.
You will fully support and drive the channel objectives to catalyse high quality traffic to the US and Canada websites and app while accelerating revenue growth.
You understand that the digital advertising landscape is dynamic and fast-changing and are able to make sense of this complex ecosystem by capitalizing on the latest technologies.
Collaboration will extend to the global DTC community where you will be expected to contribute to our global best practice guidelines and standards with original input and thought leadership from the key US market.
With a primary focus on DTC revenue, you will also connect with Brand Media and Newsroom colleagues to exploit all paid search opportunities in North America.
You will play an important role within the adidas US Performance Marketing team and collaborate closely with the broader US DTC and Global Online Marketing teams to help create a US based center of excellence.
Key
Responsibilities:
Devise and implement the DTC paid search and shopping strategy for adidas US Serve as the point person in driving campaign strategy for product launches Manage day-to-day paid search and shopping operations and strategies (including lower-funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer acquisition goals Accountable for top and bottom line growth of our paid search and shopping programs to achieve DTC sales, ROI and total contribution goals Work cross-functionally with other Performance Marketing channels, Business Units, Digital Content, Consumer Engagement, and Analytics to create synergies and exploit opportunities Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements Monitor paid search and shopping trends, best practices, technologies and techniques and implement new platforms/features where relevant Key Relationships:
US Performance Marketing team and the broader North America DTC team, Portland Global DTC Online Marketing team, Amsterdam US Brand/Digital Marketing teams, Portland, Los Angeles, and New York Digital Marketing agencies, vendors and publishers DoubleClick and Google Social Platforms Knowledge, Skills and Abilities:
Experience with creative processes, revenue optimization, and Dynamic Creative Optimization Experience in planning and managing campaigns across multiple strategies and publishers Awareness of and interest in other online marketing channels with an understanding of attribution models Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing An ability to explain complex paid media concepts to varied stakeholders by making intricate technologies understandable Strong leadership capability with a talent for influencing at all levels of the organization (globally, locally, internally and externally) Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality Strong time management, organizational and prioritization skills Diligence, accuracy, attention to detail and a strong work ethic Minimum
Qualifications:
Bachelor's degree required with 1-3 years hands-on shopping and/or paid search experience (client, agency, agency trading desk, real-time bidding technology vendor, or publisher) Strong technical experience with ad serving and demand-side platforms (e.
g.
Google Ads & Microsoft Ads), along with supplemental platforms such as Google SA360.
), along with social platforms.
Comprehensive understanding of digital infrastructure and tracking methods including cookies, tag management and analytics (ideally Adobe Analytics, Google Analytics, and Google Campaign Manager) Advanced computer skills with proven Excel experience Strong quantitative and qualitative analytical skills English language fluency Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.
We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match.
Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance.
Employees accrue prorated flexible time off in the amount.
4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.
The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE.
BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.
WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
.
OWNERSHIP:
Pick up the ball.
Be proactive, take responsibility and follow-through.
INNOVATION:
Elevate to win.
Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together.
Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules.
Hold yourself and others accountable to our company's standards.
RESPECT:
Value all players.
Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE.
WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Assistant Manager, Paid Search BRAND:
adidas LOCATION:
Portland TEAM:
Marketing & Communications STATE:
OR COUNTRY/REGION:
US CONTRACT TYPE:
Full time NUMBER:
504639 DATE:
Nov 30, 2023.
Estimated Salary: $20 to $28 per hour based on qualifications.
9 Portland, OR Portland, OR Full-time Full-time Estimated:
$59.
9K - $75.
9K a year Estimated:
$59.
9K - $75.
9K a year 3 days ago 3 days ago 3 days ago Purpose & Overall Relevance for the Organization:
As Assistant Manager, Paid Search on our Performance Marketing team, your primary responsibilities will consist of optimizing our paid search and shopping DTC activities.
You will fully support and drive the channel objectives to catalyse high quality traffic to the US and Canada websites and app while accelerating revenue growth.
You understand that the digital advertising landscape is dynamic and fast-changing and are able to make sense of this complex ecosystem by capitalizing on the latest technologies.
Collaboration will extend to the global DTC community where you will be expected to contribute to our global best practice guidelines and standards with original input and thought leadership from the key US market.
With a primary focus on DTC revenue, you will also connect with Brand Media and Newsroom colleagues to exploit all paid search opportunities in North America.
You will play an important role within the adidas US Performance Marketing team and collaborate closely with the broader US DTC and Global Online Marketing teams to help create a US based center of excellence.
Key
Responsibilities:
Devise and implement the DTC paid search and shopping strategy for adidas US Serve as the point person in driving campaign strategy for product launches Manage day-to-day paid search and shopping operations and strategies (including lower-funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer acquisition goals Accountable for top and bottom line growth of our paid search and shopping programs to achieve DTC sales, ROI and total contribution goals Work cross-functionally with other Performance Marketing channels, Business Units, Digital Content, Consumer Engagement, and Analytics to create synergies and exploit opportunities Drive testing, reporting, optimization, and analysis to identify key levers and opportunities for improvements Monitor paid search and shopping trends, best practices, technologies and techniques and implement new platforms/features where relevant Key Relationships:
US Performance Marketing team and the broader North America DTC team, Portland Global DTC Online Marketing team, Amsterdam US Brand/Digital Marketing teams, Portland, Los Angeles, and New York Digital Marketing agencies, vendors and publishers DoubleClick and Google Social Platforms Knowledge, Skills and Abilities:
Experience with creative processes, revenue optimization, and Dynamic Creative Optimization Experience in planning and managing campaigns across multiple strategies and publishers Awareness of and interest in other online marketing channels with an understanding of attribution models Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing An ability to explain complex paid media concepts to varied stakeholders by making intricate technologies understandable Strong leadership capability with a talent for influencing at all levels of the organization (globally, locally, internally and externally) Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality Strong time management, organizational and prioritization skills Diligence, accuracy, attention to detail and a strong work ethic Minimum
Qualifications:
Bachelor's degree required with 1-3 years hands-on shopping and/or paid search experience (client, agency, agency trading desk, real-time bidding technology vendor, or publisher) Strong technical experience with ad serving and demand-side platforms (e.
g.
Google Ads & Microsoft Ads), along with supplemental platforms such as Google SA360.
), along with social platforms.
Comprehensive understanding of digital infrastructure and tracking methods including cookies, tag management and analytics (ideally Adobe Analytics, Google Analytics, and Google Campaign Manager) Advanced computer skills with proven Excel experience Strong quantitative and qualitative analytical skills English language fluency Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.
We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match.
Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
Employees are eligible to earn an annual bonus based on both company and personal performance.
Employees accrue prorated flexible time off in the amount.
4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.
The working location of this position is Portland, OR.
Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE.
BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH.
JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.
WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE:
Speak up when you see an opportunity; step up when you see a need.
.
OWNERSHIP:
Pick up the ball.
Be proactive, take responsibility and follow-through.
INNOVATION:
Elevate to win.
Be curious, test and learn new and better ways of doing things.
TEAMPLAY:
Win together.
Work collaboratively and cultivate a shared mindset.
INTEGRITY:
Play by the rules.
Hold yourself and others accountable to our company's standards.
RESPECT:
Value all players.
Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE.
WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Assistant Manager, Paid Search BRAND:
adidas LOCATION:
Portland TEAM:
Marketing & Communications STATE:
OR COUNTRY/REGION:
US CONTRACT TYPE:
Full time NUMBER:
504639 DATE:
Nov 30, 2023.
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
