Senior Director Brand Communications
Purpose
Lead through consistent ownership and oversight across all market category sub-units Omni-Channel Activation Plan and across Market strategies, campaigns and activation through a consumer demand-creation process.
Key Accountabilities
Execute and/or coordinate the execution of the Global Omni-Channel calendar (including any locally planned and globally approved Market-specific initiatives) with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Ownership Responsibilites include:
ATL Brand level Advertising
Seasonal Brand Comms Planning/calendar
MWB/Operations
Agency Management / selection
Horizontal concepts
Creative updates/accountability to the Board
Oversight Responsibilities include:
Development / teachings / advisement for Category Directors
Category owned Seasonal Integrated Comms plan
Creative briefings / development rounds
Shared role with GM in Creative approval
Ensure that Reason To Believe (Sell-in) and Reason To Buy (Sell-Out) are equally supported via integrated concepts and measurable KPIs. Growing both the brand and the categories to mutual benefit
Partner with the Global Strategy team to roll out brand platforms, concepts and measurable KPIs
Ensure all Category Communications Directors are managed to and deliver on the same brand building strategy
Centralize the concept development of Reason To Believe (Sell-in) brand concepts, large scale brand advertising initiatives, and ATL category initiatives
Partner with Category Communications teams to brief, select agency, manage concept and product content
Central oversight of agency roster and selection will insure that pricing and production are consistent and that creative work is held to the same caliber across the brand and categories
Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store
Deliver appropriate channel activation sell-in tools at Sales Launch period
Plan resources to guarantee optimal execution at Points of Sale (space planning, merchandising, Point-of-Sale ordering, Visual Merchandising planning, etc.)
Brief agencies to execute the Retail Space Management projects and Point-of-Sale campaigns
Monitor and measure performance through determined business KPIs
Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
Establish a high performance culture and drive employee engagement, leading by example
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
Identify and develop high-potential talents, to fuel the team's succession plan
Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
Knowledge, Skills and Abilities
Progressive experience in brand marketing and/or sales (sporting goods industry preferred)
Leading and managing a diverse team (incl. remote management)
Proven project management experience
Advanced user of MS Office suite
Experience in both market and above market organization preferred
Excellent verbal and written communication skills
Strong presentation, planning, and analytical skills
Qualifications
Bachelor's degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
At least 10 years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry.
Equivalent combination of education and/or experience may be substituted for degree.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
Lead through consistent ownership and oversight across all market category sub-units Omni-Channel Activation Plan and across Market strategies, campaigns and activation through a consumer demand-creation process.
Key Accountabilities
Execute and/or coordinate the execution of the Global Omni-Channel calendar (including any locally planned and globally approved Market-specific initiatives) with a focus on Wholesale and Own Retail (including Franchise, if applicable)
Ownership Responsibilites include:
ATL Brand level Advertising
Seasonal Brand Comms Planning/calendar
MWB/Operations
Agency Management / selection
Horizontal concepts
Creative updates/accountability to the Board
Oversight Responsibilities include:
Development / teachings / advisement for Category Directors
Category owned Seasonal Integrated Comms plan
Creative briefings / development rounds
Shared role with GM in Creative approval
Ensure that Reason To Believe (Sell-in) and Reason To Buy (Sell-Out) are equally supported via integrated concepts and measurable KPIs. Growing both the brand and the categories to mutual benefit
Partner with the Global Strategy team to roll out brand platforms, concepts and measurable KPIs
Ensure all Category Communications Directors are managed to and deliver on the same brand building strategy
Centralize the concept development of Reason To Believe (Sell-in) brand concepts, large scale brand advertising initiatives, and ATL category initiatives
Partner with Category Communications teams to brief, select agency, manage concept and product content
Central oversight of agency roster and selection will insure that pricing and production are consistent and that creative work is held to the same caliber across the brand and categories
Assist in the creation of seasonal account plan that outlines aspects of activation, both in-store and out-of-store
Deliver appropriate channel activation sell-in tools at Sales Launch period
Plan resources to guarantee optimal execution at Points of Sale (space planning, merchandising, Point-of-Sale ordering, Visual Merchandising planning, etc.)
Brief agencies to execute the Retail Space Management projects and Point-of-Sale campaigns
Monitor and measure performance through determined business KPIs
Provide feedback to the Market Wholesale, Retail and eComm teams releated to toolbox readiness and the performance of concepts
Establish a high performance culture and drive employee engagement, leading by example
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
Identify and develop high-potential talents, to fuel the team's succession plan
Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
Knowledge, Skills and Abilities
Progressive experience in brand marketing and/or sales (sporting goods industry preferred)
Leading and managing a diverse team (incl. remote management)
Proven project management experience
Advanced user of MS Office suite
Experience in both market and above market organization preferred
Excellent verbal and written communication skills
Strong presentation, planning, and analytical skills
Qualifications
Bachelor's degree (B.A.), with an emphasis in Marketing/Business/Sales preferred, and
At least 10 years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry.
Equivalent combination of education and/or experience may be substituted for degree.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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