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Sr Mgr-Retail Marketing

Summary: This position is responsible for developing and implementing retail marketing programs that support the alignment of brand, product and retail initiatives and drive Columbia's long-term strategies and business objectives for the retail stores.   Responsibilities: Provide leadership and oversee all retail marketing efforts for the branded, employee and factory outlet stores while maintaining strict control of the budget. Develop and execute tactics that increase customer traffic to all stores while increasing purchase conversion in conjunction with the branded marketing, creative services, social media, ecommerce, store operations teams, tourist organizations, local community organizations and mall & centre management. Develop, oversee and communicate the coordinated retail marketing calendar of promotions and events for all stores ensuring that all activities and collateral fall within budget and are easily executed within available resources. Organize all in-store customer special events in conjunction with the branded marketing, creative services, social media, ecommerce, store operations teams, tourist organizations, local community organizations and mall & centre management. Coordinate all CGR loyalty activities for all retail stores focusing on improving the lifetime value for our customers in conjunction with branded marketing, ecommerce and store operations. Responsible for Gift Card Program including creative, managing inventory, displays, promotions, 3rd party/B2B relationships, agency management and overall coordination of program and best practices inside Columbia with all stakeholders. Manage the development and execution of integrated retail marketing plans by providing leadership and encouraging collaboration and foster effective partnerships with internal business units including product development, brand marketing, public relations, creative services, promotions, ecommerce, retailmerchandising and retail operations. Maintain positive open lines of communication with all Columbia Sportswear management, staff and other departments to contribute to the smooth flow of information and efficient operation of the organization. Overall management responsibility for the Retail Marketing team. Responsibilities include evaluating personnel requirements, making hiring decisions, providing ongoing performance feedback, conducting performance reviews, and making salary recommendations.   Requirements: Bachelor's degree in marketing, business, communications, or related field required or equivalent combination of education and experience. Requires a minimum of 5-7 year's marketing experience in positions of progressive responsibility. Experience with account management and/or all channels of marketing. Experience managing and leading a team of professionals and multiple projects required. Demonstrated ability to lead and influence individuals and teams while driving results through teamwork and collaboration. Ability to effectively leverage and utilize resources and relationships for optimal results. Must be creative and innovative across all mediums of communication. Ability to develop a theme or tell a story around an initiative with a consistent voice. Requires ability to analyse, troubleshoot, problem solve, make difficult decisions independently, operate autonomously, manage multiple deadlines, and work effectively under pressure. Proven ability to manage people and projects. Ability to multi-task and quickly adapt, operating in a fast growing and continuously changing environment. Requires a high degree of flexibility & adaptability.     1000068I
Salary Range: NA
Minimum Qualification
5 - 7 years

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